7 Trending perfumes to Know before Buying (Kayali, Celine, French Avenue)

For many buyers, discovering a new perfume no longer begins with only the largest legacy designer houses. Social discovery, fragrance communities, layering culture, Middle Eastern perfumery, luxury fashion houses entering or re-entering fragrance, and increasingly sophisticated gourmand compositions are giving newer and less conventional brands much greater visibility.

That makes the idea of trending perfumes more interesting than simply asking which bottle is currently viral.

A fragrance can become relevant because it introduces an unusual scent profile, represents a fast-expanding perfume house, delivers niche-style complexity at a more accessible price, or reflects a broader shift in what consumers want from fragrance.

Current fragrance trends increasingly favor scent wardrobes rather than one permanent signature scent, while gourmand fragrances are becoming more textured and complex rather than simply sugary. Gender-neutral positioning and fragrance layering also remain important parts of modern perfume culture.

That environment helps explain why popular perfume brands now range from Dubai-born names such as Kayali to French luxury fashion houses such as Celine and value-driven houses such as French Avenue.

This guide looks at seven perfumes that represent those different directions.

Rather than ranking them only by popularity, we compare their olfactory architecture, sweetness level, concentration, versatility, positioning and ideal wearer.

7 Trending Perfumes Worth Trying

These seven fragrances are particularly useful because they demonstrate how wide the modern perfume market has become.

Someone interested in Kayali perfumes may be looking for sweetness and layering potential, while somebody exploring Celine may prefer restrained luxury and powdery construction.

French Avenue appeals to another buyer entirely: someone who wants density, high concentration and an experimental niche-style profile without necessarily moving into the highest luxury price bracket.

Let’s look at each fragrance more closely.

1. Kayali Elixir 11

Kayali has played an important role in the modern popularity of fragrance wardrobes and layering.

Instead of treating perfume as one permanent identity, the brand encourages consumers to combine fragrances and change scent according to mood, occasion and season.

Kayali Elixir 11 represents the richer, darker side of that concept.

Its composition is built around a combination of juicy fruit, florals and a warmer base. Elixir 11 is associated with red apple, rose, jasmine, amber, patchouli and vanilla, creating a profile that moves between fruity brightness and deeper floral sweetness.

This is important because the perfume is not constructed like a simple vanilla gourmand.

The rose and jasmine create floral volume.

Patchouli adds earthiness and depth.

Amber and vanilla soften the dry-down.

Fruit provides contrast.

That interaction produces what perfumers often describe as olfactory tension: bright materials and dark materials working against each other so the composition does not feel completely linear.

What Does Elixir 11 Smell Like?

The opening has a juicy, slightly tart quality.

As the fragrance develops, rose becomes much more important. Jasmine adds a richer white-floral dimension while the base gradually introduces amber, woods, patchouli and vanilla.

The result sits between:

· Fruity floral

· Sweet floral

· Amber

· Woody

· Slightly earthy

· Warm

It is therefore a good choice for someone who likes sweetness but wants more structure than a simple vanilla fragrance.

Why Is It Interesting Now?

Kayali sits naturally within several current perfume movements: layering, fragrance wardrobes, gourmand experimentation and the merging of Western and Middle Eastern fragrance habits.

Buyers exploring the wider Kayali Perfumes collection can therefore move between very different scent profiles rather than treating the brand as one-dimensional.

Best for: evenings, cooler weather, social occasions and sweet-floral fragrance lovers.

Choose it if: you enjoy rose, fruit and vanilla but want patchouli and woods to prevent the composition from becoming overly simple.

2. Celine Parade

Celine Parade demonstrates almost the opposite aesthetic.

Instead of creating impact through sugar, dense amber or heavy spice, Parade uses a more controlled combination of citrus, florals, musk and moss.

Celine Parade belongs to Celine’s Haute Parfumerie collection and is built around bergamot, neroli, vetiver, musk and oak moss. Celine itself describes Parade as a musky, powdery cologne and places it among the house’s daytime fragrances.

That makes Parade particularly interesting for buyers who associate niche perfumery with subtle texture rather than maximum projection.

The Structure of Parade

Bergamot provides brightness.

Neroli introduces clean citrus-floral freshness.

Vetiver creates a dry, slightly earthy backbone.

Oak moss adds a classical green depth.

Musk softens the entire composition and contributes to its clean, powdery trail.

This combination references the historical language of cologne and chypre-style perfumery, but in a cleaner contemporary form.

It is less about instant sweetness and more about texture.

Why Parade Stands Out

Many modern perfumes try to create immediate impact through powerful vanilla, amber woods or fruit.

Parade moves in another direction.

Its beauty lies in restraint.

The fragrance transitions from radiant citrus toward a musky and mossy dry-down without becoming especially heavy.

That makes it particularly suitable for:

· Work

· Luxury daytime wear

· Smart casual outfits

· Warm-weather use

· Buyers sensitive to overly sweet fragrances

Choose it if: you want something polished, clean and expensive-smelling without obvious gourmand sweetness.

3. Celine Black Tie

If Parade is daylight, Black Tie is its evening counterpart.

Celine Black Tie revolves around white orris butter, cedar, tree moss, vanilla and musk. Celine describes the fragrance as an androgynous composition centered on vanilla, with cedar and tree moss giving it structure and orris creating its powdery character.

This is a sophisticated way to build sweetness.

Instead of making vanilla smell edible, caramelized or dessert-like, Black Tie combines it with dry woods, moss and powdery iris.

That distinction matters.

Gourmand Sweetness vs Powdery Sweetness

A conventional gourmand fragrance may use accords resembling:

· Caramel

· Chocolate

· Praline

· Coffee

· Marshmallow

· Pastry

· Syrup

Black Tie creates sweetness differently.

The vanilla is surrounded by orris, cedar and moss, producing something closer to powdered fabric, elegant cosmetics and tailored clothing than dessert.

That makes the fragrance feel more formal.

The name is therefore highly appropriate: this is perfume interpreted through the language of tailoring.

Why Black Tie Appeals to Niche Buyers

Orris butter has one of perfumery’s most distinctive textures.

It can smell:

· Powdery

· Cosmetic

· Slightly woody

· Creamy

· Rooty

· Violet-like

When combined with cedar and tree moss, it creates a highly structured composition.

Vanilla then softens those dry materials without completely dominating them.

Best for: evening events, formal wear, dinners, cooler weather and understated luxury.

Choose it if: you want vanilla but dislike fragrances that smell obviously edible.

For buyers attracted to this more couture-driven approach, the broader Celine Perfumes range explores similar contrasts between masculine and feminine materials, powdery textures and traditional French perfumery. Celine explicitly describes its Haute Parfumerie compositions as deliberately avoiding a strict separation between traditional masculine and feminine notes.

4. French Avenue Liquid Brun

Liquid Brun represents another major perfume trend: high-impact, accessible luxury fragrance.

French Avenue Liquid Brun is an Eau de Parfum positioned around warm, sweet and spicy characteristics. Riah lists citrus and saffron in the opening, a heart involving cognac, lavender and spices, and a base of musk, amber and woods.

Its overall character is much richer than Parade.

Where Parade creates space and transparency, Liquid Brun works through density.

Why Warm Perfumes Feel More Powerful

Warm fragrances frequently use low-volatility materials such as:

· Amber accords

· Woods

· Musks

· Resins

· Vanilla materials

· Tonka-style sweetness

· Dense spices

Because these materials generally remain perceptible later into the dry-down, warm fragrances can create a stronger impression of richness and longevity.

Liquid Brun fits that philosophy.

The aromatic and citrus elements prevent the opening from becoming immediately heavy, while amber, woods and musk provide more substance as the scent develops.

The Appeal of French Avenue

French Avenue has become especially interesting to buyers who want complex fragrance profiles and strong visual presentation at prices below many established luxury niche houses.

Riah currently carries dozens of products under the French Avenue Perfumes category, illustrating how broad the brand’s current catalogue has become.

Best for: evenings, cooler months, social settings and buyers who like warm fragrances.

Choose it if: you want something sweeter and denser than a conventional fresh designer perfume.

5. French Avenue Irida

Irida takes French Avenue in a fruitier direction.

French Avenue Irida is presented as an Extrait de Parfum. Independent listings describe the composition around cherry and ginger in the opening, jasmine in the heart and amber, pink pepper and musk in the base.

That combination is particularly relevant to current perfume tastes.

Cherry has become one of the most recognizable modern fruity-gourmand notes, but Irida avoids using it alone.

Cherry + Ginger

Cherry provides:

· Sweetness

· Dark fruitiness

· Juiciness

· A slightly liqueur-like impression depending on composition

Ginger works differently.

It brings:

· Fresh spice

· Sharpness

· Lift

· A slightly sparkling quality

Putting the two together creates contrast.

The ginger stops the opening from feeling like pure syrup.

Jasmine then moves the scent toward floral territory before musk and amber create a warmer base.

Why Extrait de Parfum Matters

An extrait concentration does not automatically guarantee enormous projection, but it often allows perfumers to build greater richness and density.

In Irida, the concentration makes sense stylistically because the perfume’s identity depends on retaining the fruit-floral character while developing a smooth amber-musky base.

Best for: fruity fragrance lovers, evening wear, dates and buyers looking for an alternative to standard vanilla gourmands.

Choose it if: you like cherry fragrances but want spice, white florals and musk around the fruit.

6. French Avenue Miraj Absolu

Miraj Absolu is arguably one of the more complicated compositions in this list.

French Avenue Miraj Absolu is an Eau de Parfum launched in 2024. Sources describe a citrus-spicy opening followed by floral and animalic facets, with a large base involving woods, patchouli, vanilla, oud, amber, oakmoss and coffee.

Even allowing for differences between retailer note pyramids, its overall architecture is clearly more elaborate than a simple three-note fragrance.

Why Complex Perfumes Are Attractive to Fragrance Enthusiasts

Mainstream perfumery sometimes prioritizes immediate readability.

You smell the fragrance and quickly understand:

“fresh citrus.”

“vanilla.”

“rose.”

“blue aromatic.”

Niche-style compositions often create more ambiguity.

Miraj Absolu moves through several olfactory families:

Citrus → spice → florals → darker woods → amber → earthy materials → sweetness

That evolution makes the dry-down more important than the opening.

Patchouli, Oud, Moss and Coffee

These materials create very different effects.

Patchouli can contribute earthiness, darkness and woody depth.

Oud accords can provide dry, smoky, resinous or leathery facets.

Oakmoss adds green, earthy depth.

Coffee introduces roasted bitterness and gourmand darkness.

Vanilla softens those harsher materials.

Together, these notes can create a fragrance with considerably more contrast than a straightforward floral perfume.

Best for: fragrance enthusiasts, evening wear and anyone who enjoys perfumes that change noticeably during the wear.

Choose it if: you want a darker, more complicated alternative to simple fruity or vanilla scents.

7. Fan di Fendi

Not every trending fragrance needs to be new.

Sometimes the market circles back toward older designer fragrances, discontinued lines and compositions that represent a different period of perfume history.

Fan di Fendi was introduced in 2010 and combines fruity and floral elements with a deeper leather-patchouli character. Riah identifies it as an Eau de Parfum with fruity, floral, leather and patchouli facets.

Its structure makes it particularly different from many newer sweet perfumes.

Fruit, Flowers and Leather

Fruit provides brightness.

White florals provide volume.

Leather adds texture and dryness.

Patchouli gives the base an earthy quality.

This combination belongs to a more classical style of designer perfumery where femininity does not necessarily mean pure sweetness.

Leather is especially important.

In fragrance, leather accords can range from:

· Soft suede

· Dry leather

· Smoky leather

· Animalic leather

· Polished handbag-like leather

Using leather underneath fruit and flowers gives Fan di Fendi a more assertive character.

Why Fendi Is Relevant Again

Fendi returned to high-end fragrance with a new collection in 2024 after years away from the category, giving the fashion house renewed visibility in luxury perfumery.

That renewed fragrance activity also makes older Fendi perfumes more interesting to collectors and buyers exploring the house’s perfume history.

You can explore other releases through Fendi Perfumes.

Best for: designer fragrance collectors, evening wear and buyers who enjoy leather beneath floral-fruity compositions.

Choose it if: you want something less obviously gourmand than many current releases.

Which Brands Are Growing?

“Growing” needs to be defined carefully.

Without verified sales, search-volume or market-share data, it would be misleading to claim that a particular perfume company is definitively the fastest-growing brand.

But there are several useful signals of momentum:

· Expanding product catalogues

· New fragrance launches

· Greater retail distribution

· Increased social discovery

· Entry into new markets

· New concentration formats

· Greater investment in luxury fragrance

· Increased visibility of regional houses

The brands in this article represent several different types of momentum.

Kayali: Layering and Fragrance-Wardrobe Culture

Kayali is closely aligned with the movement away from owning one signature fragrance toward maintaining a collection.

The concept of fragrance layering also fits current consumer interest in personalization.

For buyers who enjoy combining vanilla, fruit, florals, oud, musk and other profiles, Kayali Perfumes offers a broad fragrance wardrobe rather than a single recognizable house style.

Riah currently lists 17 Kayali perfume results, while the brand itself has continued expanding its catalogue since its 2018 launch.

French Avenue: Accessible Niche-Style Complexity

French Avenue approaches the market differently.

Instead of minimalist compositions, many releases emphasize:

· Extrait concentrations

· Dense gourmands

· Amber

· Oud

· Woods

· Fruit

· Heavy musks

· Strong spice

· Elaborate presentation

Its current breadth is significant: Riah shows 33 products within its French Avenue perfume category.

That gives buyers room to explore several fragrance families without leaving the brand.

Rayhaan: Expanding Middle Eastern Discovery

Middle Eastern fragrance brands increasingly compete beyond the traditional oud-heavy stereotype.

Modern regional collections now include fresh aromatic, gourmand, fruity, woody, musky and contemporary masculine profiles.

Riah currently lists 34 results under Rayhaan Perfumes, demonstrating a sizeable catalogue for shoppers exploring the brand.

Rayhaan is particularly relevant for customers who want to explore regional perfumery beyond the biggest internationally known Arabic fragrance houses.

Celine: Couture Perfumery Rather Than Mass-Market Fragrance

Celine occupies the opposite end of the positioning spectrum.

Its Haute Parfumerie collection treats scent as an extension of fashion-house identity.

Parade references French cologne traditions through bergamot, neroli, musk and moss, while Black Tie translates tailoring through powdery orris, cedar, moss and vanilla.

Celine Perfumes therefore make sense for buyers moving from mainstream designer perfume toward something more restrained and concept-driven.

Fendi: Renewed Luxury Fragrance Activity

Fendi’s perfume story is unusual because the house has entered and exited fragrance more than once.

After discontinuing previous fragrance activity, Fendi launched a new seven-fragrance high-end collection in 2024.

That renewed commitment gives both new releases and older fragrances additional relevance.

Marc Joseph: Catalogue Depth and Accessible Variety

Another brand worth watching from a commercial discovery perspective is Marc Joseph Perfumes.

Riah currently shows 46 perfume results for Marc Joseph—more than any of the other selected brand pages discussed above.

Catalogue size alone does not prove market growth, but it does make the brand relevant for shoppers who want a large number of scent directions and price-accessible options within one house.

Best Sweet Picks

Sweet perfume is no longer one category.

Modern sweetness can come from:

· Vanilla

· Tonka

· Amber

· Fruit

· Benzoin

· Caramel

· Honey

· Cherry

· Musk

· Chocolate

· Coffee

Even within these seven fragrances, sweetness behaves very differently.

Best Fruity-Floral Sweet Pick: Kayali Elixir 11

Choose Elixir 11 if you want sweetness surrounded by rose and fruit.

Its patchouli and woods provide a darker foundation, which keeps the composition from becoming purely sugary.

Best Warm Sweet Pick: Liquid Brun

Liquid Brun is better for someone who wants a warmer, denser effect.

Amber, woods and spices create more weight than the floral-fruity structure of Elixir 11.

Best Sophisticated Vanilla: Celine Black Tie

Black Tie is arguably the most refined sweet option here.

The vanilla is framed by orris, cedar and moss rather than edible gourmand accords.

Choose it when you want sweetness that feels powdery and tailored rather than delicious.

Best Cherry Pick: French Avenue Irida

Irida is the obvious choice for fruit-driven sweetness.

Cherry creates the main sweet impression, while ginger, jasmine, musk, pink pepper and amber provide contrast.

Best Dark Sweet Pick: Miraj Absolu

Miraj Absolu is better if you prefer sweetness surrounded by darker materials.

Vanilla and amber sit alongside patchouli, woods, oud-style facets, moss and coffee, producing a more complex effect.

Best Niche Picks

“Niche” is frequently overused in fragrance marketing.

A perfume does not become niche simply because it is strong, expensive or unfamiliar.

Traditionally, niche perfumery refers to houses or collections where fragrance itself is a central creative product rather than simply an extension of mass-market fashion.

For this list, it is more useful to distinguish true luxury/couture perfumery from niche-style composition.

Celine Parade — Best Minimalist Niche-Style Pick

Parade is ideal for someone who appreciates composition over obvious power.

Its bergamot, neroli, vetiver, musk and oak moss structure feels deliberate and understated.

It rewards attention to the dry-down.

Celine Black Tie — Best Couture Evening Pick

Black Tie offers more richness but remains disciplined.

The combination of orris, cedar, tree moss, vanilla and musk makes it one of the most texturally interesting fragrances in this guide.

French Avenue Miraj Absolu — Best Experimental Value Pick

Miraj Absolu is not positioned like Celine Haute Parfumerie, but its multi-layered note structure appeals to similar buyers who enjoy complexity.

Its contrast between citrus, florals, animalic effects, woods, amber, patchouli and gourmand elements makes it particularly interesting for exploration.

French Avenue Irida — Best Fruity Extrait Pick

Irida combines a current note—cherry—with an extrait format and a relatively minimal supporting structure of ginger, jasmine, amber, pink pepper and musk.

This is a good bridge between viral fruity perfumery and more concentrated fragrance styles.

Which Brand Should You Choose?

The easiest way to choose between these brands is not to ask which one is “best.”

Ask what type of perfume experience you want.

Choose Kayali If You Like Layering

Kayali is particularly useful for fragrance collectors who enjoy:

· Sweet compositions

· Vanilla

· Fruit

· Florals

· Layering

· Changing scents frequently

· Building a fragrance wardrobe

It suits a buyer who treats perfume as experimentation.

Choose Celine If You Prefer Understated Luxury

Celine is more appropriate when you value:

· Powdery textures

· Orris

· Musk

· Moss

· Refined citrus

· Restrained projection

· Conceptual perfumery

· Couture associations

Parade and Black Tie demonstrate two sides of the house especially well: luminous daytime refinement and darker evening elegance.

Choose French Avenue If You Want Strong Character for the Money

French Avenue is a strong starting point for buyers interested in:

· Dense compositions

· Gourmand elements

· Extrait concentration

· Amber

· Oud-style materials

· Sweetness

· Stronger scent profiles

· Niche-inspired experimentation

Its catalogue is particularly diverse, making it easier to explore several fragrance directions within one brand.

Choose Fendi If You Like Fashion-House Fragrance History

Fendi makes sense if you are interested in:

· Designer heritage

· Leather

· Italian fashion

· Older perfume releases

· Collectible fragrances

· Luxury fashion-house storytelling

Fan di Fendi is especially useful if you want a composition that combines femininity with a more assertive leather-patchouli foundation.

Choose Rayhaan If You Want to Explore Regional Perfume Brands

Rayhaan gives buyers another route into Middle Eastern fragrance beyond the most obvious names.

Its broad current catalogue makes it worth exploring for buyers interested in regional interpretations of modern aromatic, woody, fresh and sweet perfume styles.

Choose Marc Joseph If Variety and Accessibility Matter

Marc Joseph’s appeal comes from choice.

With dozens of products currently listed, buyers can move between multiple masculine, feminine, woody, floral, aquatic and oriental directions without immediately moving into luxury-level pricing.

How to Choose a Trending Perfume Without Buying Purely on Hype

Trends are useful for discovery.

They are poor substitutes for understanding your own preferences.

Before buying a fragrance because it is popular, evaluate five factors.

1. Identify the Dominant Accord

Notes and accords are different things.

A perfume may list ten individual notes, but only three or four may dominate what you actually smell.

Look for descriptions such as:

· Vanilla

· Woody

· Fruity

· Amber

· Musky

· Powdery

· Floral

· Fresh spicy

· Aromatic

· Leather

· Gourmand

These provide a more realistic idea of the final scent profile.

2. Think About Texture

Perfume has perceived texture even though you cannot physically touch the smell.

A fragrance can feel:

· Creamy

· Dry

· Powdery

· Syrupy

· Fizzy

· Airy

· Dense

· Velvety

· Metallic

· Smoky

For example, Black Tie and Liquid Brun can both smell sweet, but their textures are very different.

Black Tie is powdery and dry.

Liquid Brun feels warmer and denser.

That difference may matter more than the fact that both contain sweet elements.

3. Understand Concentration

EDT, EDP and Extrait tell you something about formulation style, but concentration does not automatically predict performance.

An extrait may have excellent longevity yet moderate projection.

An EDP can be highly diffusive.

The aroma molecules and overall architecture matter as much as the concentration label.

4. Match the Perfume to Climate

In high heat, dense amber, vanilla, leather and sweet fragrances may become substantially more powerful.

Fresh citrus, aromatic, woody and musky perfumes often provide greater daytime versatility.

For warm environments, something like Parade may be easier during the day, while Black Tie, Liquid Brun or Miraj Absolu may work better during evenings or air-conditioned occasions.

5. Separate Trend Value From Personal Value

A fragrance can be commercially successful and still be wrong for you.

The objective is not to smell like the largest number of people.

The objective is to use trend discovery to find perfumes that expand your own fragrance wardrobe.

Frequently Asked Questions

What perfumes are trending right now?

Current perfume culture is broad rather than dominated by one scent family. Gourmand fragrances remain important, but they are becoming more complex, while fruity compositions, layering, gender-neutral fragrances and fragrance wardrobes are also significant trends.

Why are Kayali perfumes popular?

Kayali combines recognizable notes such as vanilla, fruit, florals and amber with a strong fragrance-layering philosophy. That makes its perfumes particularly compatible with the modern trend toward owning multiple fragrances rather than relying on one signature scent.

Is French Avenue a niche perfume brand?

It is more accurate to describe many French Avenue fragrances as niche-inspired or niche-style rather than automatically treating every release as traditional niche perfumery. The brand frequently uses dense compositions, extrait concentrations and unusual note combinations that appeal to niche-fragrance buyers.

Are Celine perfumes unisex?

Celine’s Haute Parfumerie philosophy deliberately plays with traditionally masculine and feminine materials rather than maintaining a strict separation between them. The house describes this masculine-feminine contrast as an intentional feature of the collection.

Is Celine Parade sweet?

Not particularly. Parade focuses more heavily on bergamot, neroli, vetiver, musk and oak moss, giving it a fresh, musky, powdery and slightly green profile.

Is Celine Black Tie a gourmand?

Black Tie contains vanilla, but describing it as a straightforward gourmand can be misleading. Orris, cedar and moss give it a dry, powdery structure, making the vanilla feel more couture-like than edible.

What does French Avenue Irida smell like?

Irida combines cherry and ginger with jasmine, amber, pink pepper and musk. The result moves from sweet fruit and fresh spice toward white florals and a warmer musky-amber dry-down.

Which perfume from this list is best for daytime?

Celine Parade is probably the most obvious daytime choice because of its citrus, neroli, vetiver, musk and oak moss structure. Celine itself classifies Parade within the daytime side of its Haute Parfumerie collection.

Which is best for evening wear?

Celine Black Tie, Liquid Brun, Kayali Elixir 11 and Miraj Absolu are stronger candidates for evening use because their structures lean toward vanilla, amber, spice, woods, patchouli or richer floral materials.

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Final Verdict

The most interesting thing about today’s trending perfumes is not that everyone is buying the same scent.

It is almost the opposite.

Modern fragrance culture is fragmenting into multiple directions.

Kayali represents layering and expressive fragrance wardrobes.

Celine represents couture-driven, powdery and highly controlled French perfumery.

French Avenue reflects demand for stronger concentrations, gourmand profiles and niche-style complexity at more accessible prices.

Fendi connects current fragrance interest with fashion heritage and renewed luxury perfume investment.

Rayhaan represents the widening international interest in contemporary Middle Eastern fragrance houses.

Marc Joseph offers breadth and accessibility for buyers who want to explore multiple profiles.

Among the seven individual fragrances, Kayali Elixir 11 is one of the strongest choices for fruity-floral sweetness.

Celine Parade is the best fit for refined freshness and daytime sophistication.

Celine Black Tie is the standout for powdery vanilla and understated evening luxury.

French Avenue Liquid Brun suits buyers who want warm, dense and spicy character.

French Avenue Irida is the strongest choice for cherry-driven fruity sweetness.

French Avenue Miraj Absolu offers one of the most complex scent journeys.

And Fan di Fendi provides something increasingly uncommon among modern sweet releases: a fruity-floral composition grounded by leather and patchouli.

That is ultimately the best way to approach popular perfume brands.

Do not choose them simply because they are trending.

Use the trend as a discovery tool, understand the perfume’s olfactory structure, and choose the fragrance whose sweetness, texture, projection, concentration and personality genuinely fit the way you want to smell.